BKNG

$4,443.42

Public overview and default valuation.

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Valuation Details
Default assumptions: 10Y forecast, 9% market return, 2.5% terminal growth, 7.09% trendline growth.
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$4,846.07

With 20% Margin of Safety (MoS):

$3,876.86
-12.75% downside
Fundamental Score
68
BullishWeighted across 6 signals
DCF Discount
12.8% premium to price
29
FCF Yield
6.3% trailing FCF yield
100
ROIC vs WACC
ROIC vs WACC unavailable
50
Net Debt / FCF
0.1x net debt to FCF
99
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
11.4% 5Y FCF CAGR
82
Strengths: FCF Yield, Net Debt / FCF. Concerns: DCF Discount.
Narrative Score
55
Weak
Weighted across 5 recent drivers · Last 30 days-4 vs previous · +1 new driversVs 6-Month Baseline: Low (0th pct)
Trend: Deteriorating downConfidence: 95%Updated: 4h ago
Sources: 86 (News 75 · Analyst 11)
Drivers
38 regulatory scrutiny+0.9
Analyst downgrades-0.3
37 news sentiment-0.1
2 analyst upgrades+0.0
8 analyst reiterations0.0
Other Metrics
P/E28.5
Profit Margin19.4%
Owner Earnings$6.11b
One Dollar Premise25.00%
Debt/Equity-6.31
Current Ratio1.28
PEG4.370
Free Cash Flow (in millions)
20052006200720082009201020112012201320142015201620172018201920202021202220232024
$74$125$172$334$525$800$1,389$1,841$2,386$3,046$3,276$4,193$4,950$5,780$5,233$371$3,124$6,922$7,689$8,965
How Intrinziq Estimates Fair Value

Intrinziq estimates Booking Holdings Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

Booking Holdings Inc.Consumer Cyclical

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.

Last updated: Feb 06, 2026
Data sources: Financial Modeling Prep
This valuation is based on assumptions and publicly available data. It is not financial advice or a recommendation to buy or sell any security. Always do your own research before making investment decisions.
Booking Holdings Inc. (BKNG) Intrinsic Value & DCF Valuation | Intrinziq