Market Pulse44Neutral

Coupang, Inc.Opportunity Rank #116(CPNG) Intrinsic Value & DCF Analysis (2026)

Current Price

$17.31

Last updated: Jun 23, 2026

Price vs Intrinsic Value

$17.31
Price
$45.10
Intrinsic Value
Undervalued by 161%MOS: $36.08

Fundamental Score

73/100
Bullish

Weighted across 6 signals

Narrative Score

50/100
Weak

No change vs previous

Trend Score

25/100
Weak

As of 2026-06-22

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $45.10 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $17.31, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes an 11.35% long-term growth rate and a 9.00% discount rate (calculated: 8.33%), reflecting expected future free cash flow and cost of capital.

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $45.10 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $17.31, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes an 11.35% long-term growth rate and a 9.00% discount rate (calculated: 8.33%), reflecting expected future free cash flow and cost of capital.

Valuation Details

$45.10
▲ 160.54% upside
20% margin of safety: $36.08
Years: 10Growth Rate: 11.35%
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Capital Efficiency

Average Quarterly ROIC
-7.75%
Cost of Capital (estimated)11%
Value StatusUnderperforming Capital

The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.

Complete historical ROIC is available with
.

Fundamental Details

73/100
BullishWeighted across 6 signals
DCF Discount
160.5% discount to price
100
FCF Yield
9.4% trailing FCF yield
100
ROIC vs WACC
ROIC -7.7% vs WACC 11.0% (-0.7x)
0
Net Debt / FCF
Net cash position
100
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
30.1% 5Y FCF CAGR
100
Strengths: DCF Discount, FCF Yield. Concerns: ROIC vs WACC.

Narrative Details

50/100
Weak
Vs 6-Month Baseline:Average (41st pct)Weighted across 6 recent drivers
Trend: StableConfidence: 87%Updated: 42m ago
Sources: 40 (38 News · 2 Analyst)
Drivers(last 30 days)
31 news sentiment-0.2
5 regulatory scrutiny+0.2
Analyst downgrades-0.0
Margin pressure-0.0
Earnings beat+0.0
Analyst reiterations0.0

Trend Details

25/100
WeakAs of 2026-06-22308 daily bars used
6M Relative Strength vs SPY-34.7%
3M Relative Strength vs SPY-22.8%
Distance from 52-Week High-48.4%
Price vs 21 EMA61 · +1.8%
Price vs 50 EMA42 · -1.6%
21 EMA vs 50 EMA25 · -3.3%
3M RS vs SPY2 · -22.8%
6M RS vs SPY2 · -34.7%
Distance from 52W High3 · -48.4%

Investment Coach

Updating... 12d ago
BUYConfidence: 65%
Thesis
Coupang, Inc. is significantly undervalued with an estimated fair value over 200% above the current price, supported by a strong fundamental score and healthy free cash flow yield. Despite trailing returns relative to its cost of capital, the company shows promising cash flow growth and effective buybacks.
Key Risk
The company’s return on invested capital remains substantially below its weighted average cost of capital, indicating potential ongoing profitability challenges.
Signals To Watch
  • Monitor whether valuation discount remains above 10%.
  • Track ROIC vs WACC spread for sustained improvement.
  • Follow narrative trend for meaningful shifts in the score direction.
Ask the Coach - Available with
Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 26.14%5 Year CAGR: 61.99%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018
$2,934$3,024$2,765$3,548$1,389$263$786-$94-$601

How Intrinziq Estimates Fair Value

Intrinziq estimates Coupang, Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

Coupang, Inc.Consumer Cyclical

Coupang, Inc. runs a prominent online retail business, primarily catering to customers in South Korea through its dedicated mobile applications and internet platforms. The company organizes its extensive operations into two distinct segments: Product Commerce and Growth Initiatives. It offers a wide array of products and services, including home furnishings, decor, apparel, beauty products, fresh food, groceries, sporting goods, electronics, and everyday consumables, alongside travel booking and restaurant meal delivery services. Beyond its main market, Coupang also maintains operational and support activities in China, Singapore, Japan, Taiwan, and the United States. Established in 2010, Coupang, Inc. has its corporate headquarters located in Seoul, South Korea.