Market Pulse53Neutral

The Procter & Gamble CompanyOpportunity Rank #180(PG) Intrinsic Value & DCF Analysis (2026)

Current Price

$146.86

Last updated: Jul 24, 2026

Price vs Intrinsic Value

$146.86
Price
$152.17
Intrinsic Value
Undervalued by 4%MOS: $121.74

Fundamental Score

53/100
Neutral

Weighted across 6 signals

Narrative Score

65/100
Improving

No change vs previous

Trend Score

46/100
Neutral

As of 2026-07-24

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The intrinsic value of The Procter & Gamble Company (PG) is estimated at $152.17 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $146.86, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 1.45% long-term growth rate and an 8.00% discount rate (calculated: 7.09%), reflecting expected future free cash flow and cost of capital.

The intrinsic value of The Procter & Gamble Company (PG) is estimated at $152.17 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $146.86, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 1.45% long-term growth rate and an 8.00% discount rate (calculated: 7.09%), reflecting expected future free cash flow and cost of capital.

Valuation Details

$152.17
3.62% upside
20% margin of safety: $121.74
Years: 10Growth Rate: 1.45%
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Capital Efficiency

Average Quarterly ROIC
5.55%
Cost of Capital (estimated)9%
Value StatusUnderperforming Capital

The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.

Complete historical ROIC is available with
.

Fundamental Details

53/100
NeutralWeighted across 6 signals
DCF Discount
3.6% discount to price
56
FCF Yield
7.0% trailing FCF yield
100
ROIC vs WACC
ROIC 5.6% vs WACC 9.0% (0.6x)
31
Net Debt / FCF
1.0x net debt to FCF
59
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
3.0% 5Y FCF CAGR
25
Strengths: FCF Yield, Buybacks. Concerns: ROIC vs WACC, FCF CAGR (5Y).

Narrative Details

65/100
Improving
Vs 6-Month Baseline:Below Avg (32nd pct)Weighted across 5 recent drivers
Trend: Deteriorating downConfidence: 95%Updated: 1d ago
Sources: 173 (166 News · 7 Analyst)
Drivers(last 30 days)
23 regulatory scrutiny+1.2
140 news sentiment+0.8
Earnings beat-0.5
2 upgrade headlines+0.0
7 analyst reiterations0.0

Trend Details

46/100
NeutralAs of 2026-07-24310 daily bars used
Distance from 52-Week High-11.8%
6M Relative Strength vs SPY-8.9%
3M Relative Strength vs SPY-3.1%
Price vs 21 EMA46 · -0.7%
Price vs 50 EMA49 · -0.3%
21 EMA vs 50 EMA53 · +0.4%
3M RS vs SPY37 · -3.1%
6M RS vs SPY27 · -8.9%
Distance from 52W High76 · -11.8%

Investment Coach

Updating... 45d ago
WATCHConfidence: 48%
Thesis
The Procter & Gamble Company currently trades near its fair value with a healthy free cash flow yield of 6.9%, but its returns are trailing the estimated cost of capital, suggesting cautious patience. Despite a neutral fundamental score and ongoing buybacks, the deteriorating narrative trend indicates potential challenges ahead.
Key Risk
The key risk is the company's return on invested capital remaining below its weighted average cost of capital, which could pressure valuation and growth prospects.
Signals To Watch
  • Price moving to at least a mid-teens discount to fair value
  • Sustained improvement in ROIC versus WACC spread
  • Meaningful shifts in the narrative trend score direction
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Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 1.45%5 Year CAGR: 2.37%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018201720162015201420132012201120102009200820072006
$23,792$21,590$23,168$19,910$19,879$21,158$20,476$18,589$18,584$16,137$18,749$18,344$17,806$18,881$17,248$16,636$19,198$18,157$18,054$16,380$14,042

How Intrinziq Estimates Fair Value

Intrinziq estimates The Procter & Gamble Company's intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

The Procter & Gamble CompanyConsumer Defensive

The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.